Pakistan producer Lucky Cement has emerged as a leading exporter of cement to Africa, the Middle East, South Asia, contributing substantially to the country’s total exports to non-traditional markets. However, the company has not only relied on the “good luck of the markets” as the establishment of its own export infrastructure, with considerable investment in its Karachi Port terminal, has been key to its export success. In that sense, Lucky Cement is indeed making its own luck. Ruhail Thobhani of Lucky Cement guides us through the project.
Pakistan’s largest producer and leading exporter of cement, Lucky Cement, has always taken pride in being a pioneer when it comes to introducing new and innovative practices in the cement industry, especially in Pakistan. To attain its market position, the company has not just relied on its core product, cement, but has also seized every opportunity to become a market innovator by providing value-added services to help its customers. Such measures are another reason why Lucky Cement has become a leading brand of cement both domestically and abroad.
