Sub-Saharan Africa has been experiencing strong growth of around 7-10 per cent CAGR in the majority of its cement markets for the past 15 years. This has led to quite a dramatic evolution of the industry on the continent resulting in new entrants coming into the market as well as increasing interest from multinationals and great development opportunities for existing players. There has been very varied success depending on the markets, the operators and a host of specifics. Industry advisor Tony Hadley takes a brief look into some of the drivers of performance and the results.
On the surface, cement is a remarkably simple and potentially very profitable business. Underneath the simplicity, there is often a great deal of complexity, plenty of pitfalls, the need for strong performance and management tools, great people, an efficient organisation and a continuous challenge on performance.
