The construction and operation of cement plants carry the potential to have a profound impact on the local environment and communities. However, with a strategic approach that considers a cement producer’s return on social investment, they can be a force for good, bringing mutual benefits for the company and these communities. By Álvaro Lorenz, Votorantim Cimentos, Brazil.
Located in the northeast of the state of Pará, 205km from the state capital Belém, the town of Primavera was chosen to house the 28th plant of Votorantim Cimentos in Brazil, which will be celebrating its first year of operation in June 2017.
With a population of slightly over 10,000, the town was selected for its strategic location with access to fast-growing markets in northern and northeastern Brazil, reinforcing the branched network of the company’s operations and the proximity to the final consumer as the main drivers of Votorantim’s investment plan and the expansion of its business.
