How much influence do modern-day global trends such as climate change, shifting economic power and urbanisation exert on the cement sector? This article looks at several key megatrends and their impact on decisions for the cement industry of the future. By Dr Adrian Vaida, independent researcher, Australia.
Business in general is about managing risk, and the cement and concrete manufacturing business is no different. Understanding global trends and their manifestation enables improved strategic planning, proactivity and risk mitigation. With that in mind, certain organisations invest significant effort in analysing today’s complex change patterns to generate valuable strategic insights.1-5
