While some of the Balkan states are among the youngest countries in Europe, their cement demand has remained relatively low since the global financial crisis of 2008. But this is expected to grow as improved infrastructure connections and EU funding are helping to build greater economic strength in the region.

The Balkans is an area of southern Europe that is named after the Balkan Mountains, stretching from the Serbian-Bulgarian border to the Black Sea. The main Balkan countries include Albania, Bulgaria, Bosnia-Herzegovina, Kosovo, Macedonia and Montenegro, but parts of Croatia, Greece, Romania, Serbia, Slovenia and Turkey are also associated with the region.