“Pura vida” means “pure life”, but for Costa Ricans it is more than the country’s catchy slogan to say everything is cool. It is their relaxed way of life, where everything runs smoothly and with a positive focus. This way of life was also reflected in Elementia’s choice of a Gebr Pfeiffer ready2grind system for its new Salinas Esparza plant. By Chris Oesch, Gebr Pfeiffer Inc, USA.
Elementia is a Mexican company led by business magnates Carlos Slim and Antonio del Valle Ruiz. The company produces and sells building materials for the construction sector in the Americas, while its cement business provides grey and white cement, mortar and ready-mix products under known brand names –Cementos Fortaleza, Keystone Cement, Dragon Cement and Giant Cement.
