White cement is used to create some of the greatest architectural landmarks that attract attention all over the globe. In Europe white cement is only produced in a few places, including at the Rohožník cement plant in Slovakia which is owned by Danucem Slovensko, a CRH company. With market-leading positions in Slovakia, Czech Republic, Hungary and Austria, Rohožník White is shipped to 10 other countries, from Switzerland to Bosnia-Herzegovina. By Danucem Slovensko as, Slovakia.

The European cement industry has set an ambition to reach net zero emissions along the cement and concrete value chain by 2050. Achieving this target requires a combination of product innovation and new technologies.