With cement markets forecast to show limited growth, could the greater adoption of supplementary cementitious materials (SCMs) provide an improved outlook for the cement industry? McKinsey & Co looks at the state of the industry and offers a vision for the year ahead and beyond. by Fabian Apel, Fabian Metzeler, Jose Luis Blanco and Patrick Schulze, with Shailesh Lekhwani and Thomas Czigler, McKinsey & Co, USA
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