Based on the guidelines issued from offices of Holcim Foundation for Sustainable Construction, in Switzerland, the company is attempting to boost a sustainable construction culture among its customers in Mexico. “And, as a consequence, we expect to be the most chosen option in the market”, said Gustavo Gastelum, External Communications and Public Relations Director of the cement company. According to the official, Holcim’s guess is that, at a certain moment, consumers will then look for this type of projects. Then, the relation with its brand will be natural.