A campaign is underway in Auckland, New Zealand to combat what is seen as an alarming rise in pollution from concrete products.  The Auckland Regional Council’s campaign aims to prevent water pollution from concrete and thereby save the lives of native fish.  The Council says concrete and cement runoff produces a strong alkaline solution that kills fish and insects. The council says over the last four years there has been a 600 per cent increase in cement-related water pollution, caused by activities such as concrete laying, washing and cutting. The council has sent information to more than a thousand businesses and individuals about concrete’s harmful effects.