SCG prepares to launch flagship products to Indonesian market

Siam Cement Group (SCG) is preparing to introduce its three flagship products to the Indonesian market, a country high on the Thai building materials major's agenda as it looks to extend its southeast Asian presence.

The three products are SCG’s energy-saving lightweight concrete SCG Smartblock, the quick-to-dry Portland composite cement SCG Cement PCC, and the ready-mixed concrete Jayamix by SCG Super Concrete. The products will be used to serve the Jakarta market initially.

SCG Smartblock is being produced by the company's newly-established concrete plant in Karawang, West Java, which began operations in April with a production capacity of 450,000m3 per annum.

SCG Cement PCC, meanwhile, will be produced by the company's Sukabumi plant – also in West Java – which is expected to commence commercial operations in the third quarter of next year. The 1.8Mta plant will be run by SCG's wholly owned subsidiary Semen Jawa.

Atthapol Phongcharoensuk, branding and marketing manager of SCG Cement-Building Materials, told local press that before the facility's completion, the company would import the product from Thailand and was planning to bring in 30,000t of the Portland cement in its first shipment.

The company also aims to launch Jayamix by SCG Super Concrete next month, hoping to market 30,000m3 by year-end. The concrete will be produced by Jaya Readymix, an Indonesian company that was fully acquired by SCG in 2012, marking SCG’s first venture into Indonesia's cement business.