Sino Zimbabwe cuts prices to boost market share

Sino Zimbabwe has reduced the price of its cement products by 20 per cent to increase market share, according to reports by the Financial Gazette’s Companies & Markets.

General Manager, Wang Yong, said they had reduced the price of PC15 cement from US$10 to US$8/50kg bag, with the hope that the new strategy will boost sales going forward.

Sino-Zimbabwe Cement Company is a joint venture between the Industrial Development Corporation of Zimbabwe Ltd (IDC) and China’s CBMC. It operates one plant, 40km southwest of Gweru. A US$4m refurbishment has raised clinker capacity to 0.7Mta and expenditure continues to improve other plant areas, especially dedusting. The company has also commissioned cement packers, dispatching equipment and two silos.

The company also plans to introduce a new range of the 4.2 Portland cement as it seeks to improve its competitiveness. “The 4.2 Portland cement is still undergoing tests so as to improve its shelf life," Mr Yong told the financial broadsheet.