Saudi Cement Co unveils new brand identity

Saudi Cement Co has launched a new brand identity an event which also marked company's diamond jubilee. Present at the ceremony were senior government officials, businessmen, suppliers and clients.

According to a statement, the company chose to evolve its brand and motto in order to reflect a new identity and pledge its commitment to clients.

Chairman Khalid bin Abdul-rahman Al Rajhi said the launch of the new identity confirms that Saudi Cement is looking forward to a brighter future. He said the new branding "reflects its historical legacy and our present day status as well as our relentless efforts to be innovative and have positive impact on the future,” he said. (Source: Gulf News Daily)