Nigeria: BUA Group to offer incentives to cement distributors

BUA Group, the conglomerate which owns the Cement Company of Northern Nigeria, is to offer incentives of NGN100m (US$0.3m) to cement distributors who exceed their sales targets, the Nation reports.

“We have embarked on an expansion drive and this will be completed in 2018. Cement business is a very challenging one, because it is a capital intensive business; but I want to assure you that our expansion project will be completed by the end of next year or at the beginning of 2018”, said Alhaji Abdulsamad Rabiu, BUA Group’s chief executive.

He added that the firm would reward successful distributors with cash, cars and other inducements.