Dangote Cement Plc has rewarded its distributors with NGN2.4bn (US$7.8m) as sales bonus and for their continuous loyalty. Another NGN5bn has been set aside to assist the distributors in enhancing their sales.
Chairman, Aliko Dangote, gave out the cheques ranging from NGN30m to NGN182.9m to distributors at a ceremony in Lagos at the weekend. He hailed them for their long-standing commitment, devotion, loyalty and valuable contribution to the distribution and sale of Dangote Cement in 2016.
Dangote said the firm remained the undisputed leader in the Nigerian cement market because of the loyalty of distributors and customers despite the increasingly intense competition in the industry.
He said: “Our success story would not have been possible without you, our distributors, who work tirelessly to ensure that the product gets to our customers in every nooks and crannies of the country. We can never thank you enough! You have been an integral and vital part of our business over the years."
