Cemex has launched a fully-digital customer integration platform called Cemex Go. The platform combines Cemex's industry leadership with cutting-edge digital innovation. Cemex Go is a multi-device providing real-time, detailed information for order placement, live tracking of shipments, and managing invoices and payments for Cemex's main products, including bagged and bulk cement, ready-mix concrete, aggregates, and multi-products.

Fernando A Gonzalez, CEO of Cemex, said: "Cemex Go moves us closer to our customers by being faster, more transparent, and more efficient, which will enable greater productivity and open up new growth opportunities for our customers and for us. Cemex Go places the power to succeed in today’s fast-paced and dynamic market in the hands of our customers."

Cemex Go aims to reducing customers' administrative burden and giving them more time to focus on more strategic business matters. Through the platform, customers will be able to work anytime and anywhere using multiple devices, says the cement producer. With Cemex Go, customers can review their history of transactions, track their shipments real-time via GPS, receive instant notifications of their order status, make adjustments to their orders, and have full visibility and transparency of all the information they need to better manage their business. 

In November 2017, Cemex Go will launch in the United States and Mexico. The deployment in the rest of Cemex's markets will take place over the course of 2018.