PT Semen Indonesia plans to expand its market across the country through an e-commerce platform. The company aims to increase sales through the project, reports Antara. Domestic sales of the company fell 4.5 per cent in the first quarter of 2018, decreasing to 2.27Mt from 2.38Mt.
The producer is currently facing competition from new companies joining the market, according to Sigit Wahono, company spokesman.
"In Kalimantan, a cement-producing company from China is selling their products at much cheaper price than Semen Indonesia's. This has forced us to lower our price too," said Mr Wahono.
The platform is expected to be accessible for regions across Indonesia, with Semen Indonesia Logistic (Silog) handling distribution.
"For the first phase, e-commerce will be temporarily available in Jakarta, Bogor, Depok, Tangerang, and Bekasi," said Mr Wahono.
"We are still studying the budget, but we are working hard to materialise it this year," he added.
