UltraTech Cement is looking to increase its market share in eastern India to 23 per cent, due to the considerable growth in the region.
"There is an excess demand in the eastern region. The capacity in east is less than the total demand, including in Bengal. The rise in cement consumption in east is 15 per cent, while nationally it is 5-6 per cent," said Dev Banerjee, joint president of UltraTech.
The company currently claims slightly over 20 per cent of the eastern market, led by its market shares in Odisha and West Bengal.
Meanwhile, the company is also targeting the growing rural market in the country. "We have introduced a premium cement with a new packaging aimed at rural markets," said Mr Banerjee.
