Titan Group has introduced three novel lower-carbon types of cement to the markets of Serbia, Albania and Kosovo, expanding its green offerings to southeastern Europe. In line with Titan group's CO2-reduction targets and its commitment to increasing the share of green products in our portfolio to over 50 per cent by 2030, Titan Group is offering its customers construction sustainable solutions.

The new cement in Serbia is the first within the group to receive certification under the new EU standard designation of EN 197-5, which allows cement manufacturers to formulate new Portland composite cements with reduced CO2 emissions, using a higher proportion of suitable alternative materials.