Titan has unveiled its new logo, designed to embody “the group’s purpose to make the world around us a safe, sustainable, and enjoyable place to live and reflects its Green Growth strategy”.
According to the company, with its globe-shaped emblem and new colour palette, Titan’s refreshed logo also stands for Titan’s international presence, promise to create value for all its stakeholders, thirst for innovation, and determination to grow. The company has also introduced a new baseline, “Building a better world together”, encapsulating its role as a driving force in the cement industry.
Delivering on its role as a leading provider of building materials’ solutions and value creator in all 25 markets it serves, over the past years, Titan has accelerated its transition to green materials, products, technologies, and solutions. The group’s strong decarbonisation roadmap, backed by over 100 initiatives that cover all of its geographies and entire value chain and by significant investments, is already in motion and brings Titan to the first line of investments towards net zero.
The group has also embarked on an innovation journey, with a two-fold approach that both leverages the power of partnerships and fosters innovation internally. On the digital front, the group continues to pioneer the digitalisation of the cement industry, constantly evolving and expanding the use of AI-based tools, such as those that optimise production lines in real time and predict equipment failures, while piloting solutions that automate the extraction and processing of raw materials and predict the quality of cement before its use, says Titan.
