Cementos Molins has unveiled its new corporate identity with the new brand consolidating the company's various existing commercial brands in Spain under a single identity. Aligned with the new identity, Molins launches Susterra, its new range of sustainable solutions.
The company is consolidating its commercial brands in Spain including, Cementos Molins Industrial, Promsa, Propamsa, Pretersa-Prenavisa and Precon under a single identity that represents a wide range of products and solutions for the construction industry.
With the launch of the new brand, Molins has created six business descriptors that distinguish the different areas of the company and outline new lines of growth in solutions and products: "Cement," "Concrete & Aggregates," "Circular Economy," "Construction Solutions," "Precast Solutions," and "Urban Landscape." During this process, Molins is unifying the commercial brands of its businesses, with the exception of ESCOFET and CALUCEM, due to their uniqueness and specialisation. In both cases, their logos will be endorsed with the new company identity, becoming 'Escofet by Molins' and 'Calucem by Molins'.
The brand identity changes will take effect from 17 May across all Molins businesses in Spain, and will be reflected on the company’s websites, social media platforms, and major Molins work centres. Over the coming months, Molins will continue to gradually implement the visual changes across all its applications.
Molins has also launched Susterra, a new range of products that encompasses all the company's solutions designed to enable a significant leap in sustainability. This new line of products highlights products and solutions that strongly contribute to reduction in emissions, decarbonisation, circular economy, and promote a safer work environment for people. Susterra is designed to give new boost to the company’s “Sustainability Roadmap 2030” and will be a catalyst for achieving zero-emission concrete by 2050.
