Cement News tagged under: marketing
Secil Group rebrands27 May 2022, Published under Cement NewsPortugal-based cement producer Secil has undergone a rebranding exercise to demonstrate how its four business areas complement each other in terms of flexibility and knowledge. The UNIBETÃO concrete brand will become known as Secil Concrete, while the aggregates brand Secil Britas will now be known as Secil Aggredos. The cement business will be renamed Secil Cimento. Seciltek, the group’s range of construction solutions and materials, will remain the same. |
Semen Indonesia looks to optimising market opportunities in pandemic29 October 2020, Published under Cement NewsPT Semen Indonesia (Persero) Tbk (SIG) has prepared a range of business strategies during the COVID-19 pandemic, including optimising the company’s market potential. "The impact of this pandemic economically is very broad, so the health sector problems affect all sectors. But what we are doing is responding to today's challenges, ”said Director of Marketing and Supply Chain, Adi Munandir. The company is also targeting government projects as the public sector remains “sold in the midst of a... |
Dangote Cement26 September 2019, Published under Cement NewsDangote Cement’s ‘Bag of Goodies’ national consumer promotion comes to an end of 30 September this year. Speaking in Lagos this month, Aliko Dangote, chairman, reiterated his commitment to economically empowering millions of Nigerians. The promotion saw loyal Dangote customers being rewarded with gifts including television sets, motorbikes and cars. According to Mr Dangote, the gifts were designed to give as many as 21m Nigerians a chance to boost their livelihood. “The choice of gifts were ... |
Dalmia Bharat Cement launches new product09 January 2018, Published under Cement NewsDalmia Bharat Cement has launched a new product, Dalmia DSP. The new cement is a premium-quality slag cement designed for the Dhalai process. It has been formulated for life-long stability and features a best-in-class one-day (+15MPa) and 28-day (+56MPa) strength, according to the Dalmia Cement website. To promote this new product, the company released a new advertising campaign featuring a humanoid robot. The campaign has been designed to make the science of the cement industry more ende... |
Tokyo Cement makes settlement over brand name24 October 2017, Published under Cement NewsTokyo Cement Company (Lanka) PLC agreed to a settlement over a suit filed against Ruhunu Lanka Cement (Pvt) Ltd in the Commercial High Court of the Western province, Sri Lanka. Tokyo Cement alleged infringement with regard to the similar trade names of the brands that the two companies distributed under. The plaintiff’s company, Tokyo Cement, distributes under various brands including Tokyo Super, Mitsui and Nippon. The company stated that it was in joint venture with Japan’s Mitsui Mining... |
Winning commercial strategy26 July 2017, Published under Cement NewsChallenges in creating and implementing a coherent commercial strategy is one of the key factors why cement companies do not always see satisfactory returns on invested capital. McKinsey highlights the five essential elements in developing a successful commercial strategy to help cement companies create value. By Patrick Schulze, Kedar Naik, Alexander Kaulfersch and Thomas Czigler, McKinsey, Germany. Figure 1: thinking through a commercial strategy for cement Chronic underperfor... |
UK: Hope Cement reward loyal customers03 February 2017, Published under Cement NewsHope Cement has introduced a new incentive scheme through its smartphone app. The loyalty scheme is a new approach to drive traffic into merchants’ stores and help to grow their business. Customers collect points every time they purchase a Hope Cement product. Points will accrue based on product purchases, which can be used to claim various rewards and put them in with a change to win a Ford Transit Custom van. Hope Cement’s Commercial Finance Director, Tim Billingham, said: “The App w... |
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