Lucky Cement celebrated World Environment Day on 4 June 2011, which it marked this year mainly by  changing its mode of transportation to cycling and walking instead of using vehicles.

Dressed in yellow t-Shirts and maroon caps, around 75 people from the ’Lucky Family’ cycled and walked on the streets of Clifton town, demonstrating their commitment to a cleaner and greener Pakistan. They also visited Karachi Beach to collected waste and clean the surrounding areas of the beach.