Holcim Malaysia Sdn Bhd has launched the first in a series of technologically-advanced and eco-friendly cement products for the country’s building industry.

The new portfolio of products not only offers total solutions to customers, but is also expected to contribute significantly to Holcim’s corporate purpose of providing solutions in building foundation for a sustainable future.

The product launch is consistent with the company’s aggressive plan to transform Holcim Malaysia into a stronger brand and beef up its image as a solutions provider.

Holcim a 1.2Mt cement plant in Pasir Gudang, Johor.

Its new product launch on Wednesday in Johor Baru saw the introduction of three new application-based products namely "Holcim Top Standard", "Holcim Top Standard" and "Holcim Quick Cast".

Holcim Top Standard is a multi-purpose cement of unrivalled quality suitable for most applications, while Holcim Ready Flow is a high performance cement specially formulated to provide ultimate durability.

Holcim Quick Cast is a high early-strength cement for faster construction.

Holcim Malaysia is one of the biggest supplier of ready-mix concrete in Johor, with a network of seven batching plants and a fleet of trucks servicing customers in the entire area.

"Total sales this year are projected to exceed 650,000t," Holcim Malaysia chief executive officer Mahanama Ralapanawa said in a statement.

Revenue last year was RM185m, representing a five per cent market share in Peninsular Malaysia. Holcim commands a 30 per cent market share in Johor.