Reliance Cement launches into the Indian cement market

Reliance Infrastructure Limited (RInfra), part of the Anil Ambani led Reliance Group, through its subsidiary Reliance Cement Company Private Limited (RCC), launched of its "Reliance Cement" brand on Monday. This marks the commercial entry of Reliance Group into the Indian cement market.

"We are happy to announce the launch of Reliance Cement. It is a landmark event in the Indian cement industry. We will initially cater to the entire Vidharbha market focusing on districts like Nagpur, Wardha, Chandrapur, Bhandara and Amrawati. Later, we will expand our marketing and distribution networks to other districts. In a short span of time, we have been able to set up a strong distribution network due to encouraging support from our new channel partners," said Sumit Banerjee, vice chairman, Reliance Cement.