HeidelbergCement India Ltd (HCL) has increased cement prices by INR2-3 per 50kg bag, its chief executive officer and managing director, Ashish Guha told local media.

Mr Guha said during an interview with CNBC-TV18 that prices have been hiked despite subdued demand over the past two months and margins have suffered. During the April-May period consumption only rose by 4-5 per cent instead of the 10 per cent growth expected ahead of the monsoon season. However, consequently Mr Guha  does not see any major negative impact in terms of demand during the monsoon months this year.