Titan America's Pennsuco plant has undergone an unusual modification in supporting the campaign for Breast Cancer Awareness. The Florida cement works has been painted pink to highlight the need for women to go and be tested.

"Not only do we have employees that could be affected by breast cancer, but each of us have mothers, sisters, daughters, aunts or nieces and friends that could be," says George Pantazopoulos,  operations and sales vice president with Titan Florida Business Unit.

"Titan America is setting out to raise breast cancer awareness among the workers, contractors, haulers, inspectors and other folks who visit the plant on a regular basis," says Muhammad Khan, Pennsuco's area manager of Cement Manufacturing, Shipping & Environmental. One thinks of a cement plant as a male-only environment but there are 13 women currently employed at the plant.

The crushed stone (aggregates) area has now been given a pink coating covering the guardrails on the stairs, the conveyor belt siding, the rose water tank and the bright pink stacker anchors a corner of the structures.

"We weren't sure how enthusiastic our workers would be about painting a plant with bright pink, but all of them were incredibly supportive, volunteering and excited about the project. I commend my team - especially Danny Mora - for their efforts," said Ruben Terrazas, aggregates production manager at Titan, who initiated the project. Employees each took a turn with the paintbrush.

 "The horrible odds show that one in eight women have a chance of directly confronting breast cancer," said Janethe Campana, aggregates administrative assistant at Titan. "This means that virtually all the workers and visitors will know women who are impacted."

"We can remind every employee to get tested or have their loved ones tested, and every visitor to do the same just by highlighting the plant in pink," says Pantazopoulos. "That's a pretty easy way to communicate something so important."