JP Morgan Cazenove has upgraded Holcim to 'neutral' from 'underweight' and raised its price target to CHF71 from CHF58 as the outlook for cement makers is turning positive. "Construction materials is one of the few emerging markets exposed sectors that offer attractive risk-reward at present," say analysts. "It's time to reverse our relative negative stance, especially for cement stocks, and we see scope for 2014 to be a year of earnings growth," they add.