TPCC plans new marketing strategy to lift market share

Tanzania Portland Cement Company (TPCC) plans to review its marketing strategies to improve distribution and sales of its products as it aims to recover lost market share.

Following a 20 per cent drop in market share last year, company’s goal is to “improve the performance of our business in the market," TPCC Managing Director Alfonso Rodriguez told a news conference in Dar es Salaam over the weekend.

Mr Rodriguez said the company’s net income declined by over one-third to TZS19bn (US$11.7m) in the first six months to the end of June 2013. He said that the disappointing result was attributed to unregulated imports as well as production limitations following the collapse of its electric transformer which reduced the number of operational mills from five to three.