Cemex’s global internal fundraising campaign raised US$500,000 in donations from its employees and the company’s two-to-one matching contribution.

In the wake of Typhoon Haiyan in the Philippines, Cemex launched a global internal fundraising campaign that amassed US$500,000 in donations from its worldwide employees and the company’s two-to-one matching contribution. These donations are now being used to launch reconstruction projects in some of the most affected areas of the country.

“We feel we can touch the lives of people who really need help: not only covering their basic needs, but also providing them with support for the future. Cemex is committed to the Philippines. We are here, and we are here for the long haul. We want to return to our communities all of the positive things they give us,” said Pedro Palomino, President, Cemex in the Philippines.

To ensure Cemex’s contribution will efficiently reach those who need it most, the company is working together with governmental and non-governmental partners to channel the funds raised through the Cemex Philippines Foundation’s Build Unity program, focusing on high-priority rebuilding projects in Northern Cebu. This includes the construction of 88 new homes for families in the most affected areas, the rebuilding and renovation of damaged schools, the development of a new Community Health Centre, the donation of a water ambulance, the creation of a community training facility, and the construction of cement sculptures and provision of driftwood figures to attract marine life back to the coasts of Northern Cebu.