Lafarge’s Kenyan subsidiary Bamburi Cement has announced it will relaunch its Powercrete cement for use in large infrastructure works and in the private and public sector.
The relaunch comes after increased competition in the Kenyan market following the arrival of Dangote Cement. In 2013, Bamburi has seen its profits fall by nearly a quarter and closed the year with sales of KES33.9bn (US$394m), a performance significantly below its 2012 level.
Kenya is currently investing considerably in its transport network with project such as a new Nairobi international airport terminal, the Nairobi-Mombassa railway and other key roads.
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