Reliance product launches in Bihar, India

Reliance Cement Pvt Ltd on Monday launched its cement in to the northern Indian market of Bihar.

Commenting on the development, Reliance Cement chief marketing officer, Atul Desai, said: “Bihar is among the largest cement consuming states in India with a total consumption of around 14Mta.”

Reliance Cement is well positioned to serve potential growth in Bihar, the company’s media statement said. The regional market is expected to increase at a rate of around nine per cent over the next nine years on the back of real estate activity and infrastructure development. 

Reliance Cement currently sells in the key cities of Maharashtra, Uttar Pradesh, Madhya Pradesh, West Bengal and Jharkhand. It has also started exporting clinkers to neighbouring Nepal.