UltraTech Cement is reportedly eyeing cement assets being put on the block by Holcim and Lafarge ahead of their planned merge

Local press have speculated that the Aditya Birla group company is more interested in Holcim and Lafarge's assets in emerging countries, particularly in Latin America.

Chairman Kumar Mangalam Birla is leading the bid preparations, a source familiar with the deal told The Times of India.