Dalmia Cement Bharat has launched its new premium brand, Dalmia DSP Cement. B K Singh, Dalmia senior executive director and group head, said the new cement brand will first be available in Tamil Nadu. The new cement is said to make concrete buildings more durable and will be packed in a way that will allow for longer storage, even during rainy seasons.
Executive Director, K Swami Nathan, said that the launch gives Dalmia the opportunity to maximise customer preference, adding that it would be gradually introduced in other southern states.
Dalmia has said that it will offer free services to builders, such as soil testing, water testing and supervisory advice.
