LafargeHolcim has launched its franchise brand Disensa in Mexico. With the opening of retail stores for construction materials, the company expects to consolidate its presence in the self-construction segment.

The cement producer plans to open 200 stores in 2017 and run a total 600 outlets by 2020.

LafargeHolcim’s Regional Director of North America, Pascal Casanova,  explained in a statement that "Disensa relies on the economic conditions offered by Mexico and bets on the national market. Our vision is to become the largest network of building materials stores in Latin America."

Rodolfo Montero, CEO of Holcim Mexico, said: "We are very proud to open the first Disensa store in Mexico. We have set very ambitious goals to close this year and continue to grow in the following years to reach the highest coverage nationwide.

By the end of this year, the company plans to start selling its products online with the launch of a platform, which will be innovative in the Mexican market.