Insee Cement has launched a competition for customers who buy Sanstha Cement. The ‘Jumbo’s weight of cement’ competition offers the chance to win LKR50,000 (US$325) worth of Sanstha Cement in a daily draw. The grand prize is an ‘elephant’s weight of cement’, worth LKR1m according to the Daily Mirror. The daily draw will be open for 45 days.

"People from lower and middle income families of the individual house builders segment of the consumer segment often find it financially difficult to embark on constructing a home or any other building. With a purpose to ease this burden, we launched a very unique campaign titled ‘Athek Barata Cementhi’", said Jan Kunigk, Insee Cement executive vice president and marketing and sales director.