Bamburi Cement has begun a pre-Christmas campaign to improve driver safety. Over 1200 drivers and 1,000 bodaboda operators are set to benefit from the training that will be offered during the campaign.
The campaign's caravan was waved off from the company's Mombasa plant based in Bamburi on Tuesday, and will stop at identified locations in the coastal city before proceeding to Mariakani, Voi, Mtito Andei, Makindu, Sultan Hamud, Salama, Masimba, Machakos Junction, Athi River (Mlolongo) and Salgaa among other stops on its way to the border town of Malaba.
Bamburi Cement is targeting to train approximately 75,000 people or more in various towns countrywide.
The annual campaign that was launched in 2007, has since expanded through partnerships with transporters, the National Road Safety Authority, and other stakeholders including traffic police and non-governmental organisations.
The campaign also aims at reaching out to various road users, especially vulnerable groups such as truck drivers, pedestrians, passengers and children to sensitise them on what constitutes safe behaviour on the road.

