LafargeHolcim has appointed Carmen Díaz as new commercial director for its subsidiary in Spain.

Ms Díaz, formerly general manager of LafargeHolcim’s digital venture ReadySet Mix, will succeed Simón Kronenberg, who has been given new responsibilities in LafargeHolcim, Switzerland.


Following an Chemical Engineering degree at the University of Ovieda and an MBA, she entered the company in 2002 to carry out various roles in Spain. As commercial director and member of the managing board of LafargeHolcim España she will lead sales of cement-based products.