Semen Indonesia replaces Holcim brand with Dynamix

After being acquired by PT Semen Indonesia (Persero) Tbk, PT Solusi Bangun Indonesia Tbk (SBI) has changed its Holcim cement brand to Dynamix. The name change was carried out as an effort to strengthen competitiveness in an increasingly-competitive national market, said the company.

SBI President Director, Aulia Mulki Oemar, said that the brand replacement was part of the company's transformation process. With SBI's experience, support from partners, and wide network integration, Ms Oemar hopes that this change will bring something positive.

"Dynamix is a change to provide added value in accordance with customer needs as well as innovation in building materials oriented to the future," Ms Oemar said.

The distribution of Dynamix cement products has begun this week in Java and will continue to reach other regions in Indonesia.