Cement News tagged under: branding
Dalmia Cement goes from 'Future today' to RCF expert26 February 2024, Published under Cement NewsDalmia Cement (Bharat Ltd) is rebranding from its current 'Future Today' slogan to roof column foundation (RCF) expert. The aim is to grow Dalmia Cement's brand faster than the Indian cement sector's forecast growth. Dalmia Cement's COO, Sameer Nagpal, says the target is to reach 14-15 per cent growth at Dalmia Cement against an industry average expansion of 10 per cent. RCF will tie Dalmia Cement closer to retail customers as it targets increasing its business-to-consumer (B2C) share fro... |
Secil Group rebrands27 May 2022, Published under Cement NewsPortugal-based cement producer Secil has undergone a rebranding exercise to demonstrate how its four business areas complement each other in terms of flexibility and knowledge. The UNIBETÃO concrete brand will become known as Secil Concrete, while the aggregates brand Secil Britas will now be known as Secil Aggredos. The cement business will be renamed Secil Cimento. Seciltek, the group’s range of construction solutions and materials, will remain the same. |
Semen Indonesia replaces Holcim brand with Dynamix14 October 2019, Published under Cement NewsAfter being acquired by PT Semen Indonesia (Persero) Tbk, PT Solusi Bangun Indonesia Tbk (SBI) has changed its Holcim cement brand to Dynamix. The name change was carried out as an effort to strengthen competitiveness in an increasingly-competitive national market, said the company. SBI President Director, Aulia Mulki Oemar, said that the brand replacement was part of the company's transformation process. With SBI's experience, support from partners, and wide network integration, Ms Oemar h... |
Oman Cement unveils new brand identity25 September 2018, Published under Cement NewsOman Cement Co unveiled a new brand identity and logo to convey its strong brand value proposition that is synonymous with quality, strength and reliability. The new brand identity was launched at a function held under the auspices of H E Qais Mohammad al Yusuf, chairman of Oman Chamber of Commerce and Industry. The event was attended by Dr Abdullah bin Abbas bin Ahmed, chairman of OCC, Eng Salem bin Abdulah al Hajri, chief executive officer of OCC, other top-level officials of the company... |
Tokyo Cement makes settlement over brand name24 October 2017, Published under Cement NewsTokyo Cement Company (Lanka) PLC agreed to a settlement over a suit filed against Ruhunu Lanka Cement (Pvt) Ltd in the Commercial High Court of the Western province, Sri Lanka. Tokyo Cement alleged infringement with regard to the similar trade names of the brands that the two companies distributed under. The plaintiff’s company, Tokyo Cement, distributes under various brands including Tokyo Super, Mitsui and Nippon. The company stated that it was in joint venture with Japan’s Mitsui Mining... |
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