Speaking after AfriSam’s Annual National Budget breakfast event held in Sandton recently, AfriSam CEO, Rob Wessels emphasised the need for fair competition in the cement sector. He said industry was engaging government and trade authorities to ensure fair conditions over the import of cement, including the enforcement of existing port tariffs for these goods. 

"For a number of reasons, South Africa is unfortunately de-industrialising its economy," Mr Wessels said. "As committed corporate citizens, we are up to the social challenges and want to keep our industries thriving as an engine for upliftment."

He also noted that the recent imposition of carbon tax in South Africa meant a further cost added to local producers which many importers did not face. AfriSam Sales and Marketing Executive, Richard Tomes, noted that cement imports were rising and were having a negative impact on job creation in the country.

In his address to the event, Econometrix Chief Economist, Dr Azar, said: "Most of the upturn in cement demand that we hope for, in the immediate future, will come from infrastructural investment projects rather than from the building industry," Dr Jammine said. "The outlook for the building industry in the coming year looks very bleak. Building completion statistics – especially for flats and townhouses – are declining sharply."

In the previous financial year, the construction sector had performed even worse than the broader economy, which grew at just 0.4 per cent according to the IMF. The sector lost about 131,000 jobs in 2019, representing 8.8 per cent of the workforce. This was the most jobs lost by any sector in the economy. 

According to Dr Jammine, cement sales had fallen by about five per cent over the past year. However, he was "reasonably hopeful" that cement demand might achieve about two per cent growth over the next few years. While there was "no total collapse", he did acknowledge that the cement industry was one of worst-hit sectors during the current downturn.

Mr Tomes noted that AfriSam had already removed inefficient capacity and right-sized to cope with the current challenging environment. "Unless we see an upturn in demand soon, we might have to revisit other cost saving initiatives," he said.