ACC aims to sell 1Mta of its new cement brand `Concrete+’. The company will also gradually phase out its ordinary Portland cements, which contribute 9-10 per cent to its total revenue.

“We are targeting selling 1Mta of Concrete+, a premium eco-friendly cement brand in the next financial year,“ said Ramit Budhraja, chief executive, south-west region, ACC. He said at the end of calendar 2011, the firm plans to sell over 300,000t of the new brand.