A South African based business analyst Justin Cohen says companies need to motivate their individuals if productivity is to improve. Cohen said yesterday during a training workshop for Lafarge Portland Cement managers that motivation does not necessarily mean good money only.  “Companies need to make recognition to one’s positive performance to enhance productivity,” he said 
 
Cohen noted that some organisations experience high labour turnover is due to lack of motivation by the staff members. “Make the staff members feel that they are liked and they will deliver the goods,” added Cohen.  He also said most companies fall because of failure to agree that they are not doing well in some areas.  “The only way an organisation can develop is by welcoming negative feed back which allows it to correct its mistakes,” he said. 
 
Lafarge Portland Cement General Manager Sjoerd Grueter said he expects the managers to be more responsible in whatever they do and to motivate their juniors. He said he expects employees to do their work confidently which would end up in increased productivity in the long run.